I have worked in Satellite TV and marketing/sales for more years than I will ever confess. Now, a new thing and hence, a new blog.
How to encourage charities/worthy causes/501c's etc. to join with us to install DishNetwork in their donor bases' houses and earn money for the charity!
Seems like a good idea on paper, and so I am now trying to change 14 years worth of corporate "way we do things" to make this a kinder gentler (and more generous) corporation.
So, I get to give away OPM (other peoples money)and boy is it hard!
First we learned that this is called Cause Related Marketing and apparantly we had not been the first to think of the idea! (I was crushed).
I mean, there was a name and people who know how to do these things and everything. So, not on the cutting edge at all, no, in fact learning as fast as I can.
So, the blog!
Who else is doing this? anyone else care to try it? success stories?failures?
Either way, I am going to note the highs (Good chance to work with Cystic Fibrosis Foundation-very cool), and the inevitable "I doubt we would be interested in such a thing" (cool, but not in that good way-you know?)
So I start here today, open to all, in the bus? say hi, just passing thru? say hi (OK, hi might be too short elaborate on hi)
Talk to you soon. Oh, the name is Stephen, hi!
where the heck is the spell check? sigh
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment